Google Analytics is a service that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can provide the user with reports at regular intervals. Service is put into operation by signing up to a Google account and setting a tracking code to the website.
The basic service is free of charge.
Evaluation (10 December 2018)
Google Analytics provides the user with information on e.g. how often people visit certain pages of the site, how much time they spend on the site and how they arrived to the site. In addition to the basic free of charge version, there is a premium version available for a fee. There is a 2-step verification available to Google accounts.
Google shares personal information with third parties outside Google 1) with user’s consent, 2) to domain administrators in circumstances when the user’s Google Account is managed by a domain administrator 3) for external processing, 4) for legal reasons.
2-step verification available
Changes considering terms of services are informed only at Google Analytics’ site
Google collects vast amount of information of the users
Google may combine personal data from one service with information from other Google services
Info on Privacy Shield (EU & USA)